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- W1973866538 abstract "This research attempts to understand affiliate marketing success and application within three financial services markets. The results of both quantitative and qualitative research reveal a distinct pattern of success and failure in the markets researched. These results were used in order to create a list of attributes by which the 'suitability' of a market for affiliate marketing can be evaluated. We conclude that the process of affiliate marketing needs to be implemented in a much more contingent manner, catered to the market attributes and variances exhibited." @default.
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- W1973866538 date "2008-01-01" @default.
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- W1973866538 title "Assessing the value of online affiliate marketing in the UK financial services industry" @default.
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- W1973866538 doi "https://doi.org/10.1504/ijef.2008.016881" @default.
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