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- W1974556871 abstract "The purpose of this research paper is to propose the Anti-Litterbugs Campaign as a more viable alternative to improve and maintain urban cleanliness in Malaysia compared to the conventional cleanliness campaign. Lessons drawn from the implementation of the conventional cleanliness campaign and the Anti-litterbugs Campaign suggests that the former failed to maintain urban cleanliness because it did not focus on the actual problem. Unlike the conventional approach which targets rubbish, the Anti-litterbugs Campaign targets the real cause of the problem, that is, the litterbugs. Fully implemented, the Anti-litterbugs Campaign has a potential to improve and maintain urban cleanliness." @default.
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- W1974556871 date "2012-01-01" @default.
- W1974556871 modified "2023-10-17" @default.
- W1974556871 title "Maintaining Urban Cleanliness: A New Model" @default.
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- W1974556871 doi "https://doi.org/10.1016/j.sbspro.2012.08.096" @default.
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