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Matches in SemOpenAlex for { <https://semopenalex.org/work/W1975318812> ?p ?o ?g. }

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• W1975318812 startingPage "77" @default.
• W1975318812 abstract "Research extends previous modality and source cue studies (Andreoli & Worchel, 1978; Chaiken & Eagly, 1983) and the heuristic processing interpretation (Chaiken, 1987) by manipulating argument quality. College students (N = 243) were randomly assigned by class to an argument quality (strong/weak) by source attribute (high/low credibility) by modality (print, audio, video) factorial experiment under conditions of moderate topic involvement. The print mode enabled systematic processing leading to an argument main effect on attitude change and cognitive responding. Contrary to the heuristic interpretation of previous research, the data showed an argument quality by source attribute interaction in audio and video modes. Manipulation checks, attitude change, and cognitive responses indicated that source credibility functioned as both a cue and an elaboration moderator, leading to greater argument processing in the latter case. Results support a multiple capacities conceptualization." @default.
• W1975318812 created "2016-06-24" @default.
• W1975318812 creator A5022185197 @default.
• W1975318812 creator A5072743225 @default.
• W1975318812 date "1993-01-01" @default.
• W1975318812 modified "2023-10-18" @default.
• W1975318812 title "Message modality and source credibility can interact to affect argument processing" @default.
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• W1975318812 doi "https://doi.org/10.1080/01463379309369869" @default.
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