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- W1975468837 abstract "Purpose – The purpose of this article is to explore the corporate brand‐web associated with the TOYOTA F1 Racing Team in order to exemplify existing theoretical discussions of the brand‐web concept and contribute to insights towards developing understanding of the structure of the corporate brand‐web and brand relationships." @default.
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- W1975468837 date "2013-03-15" @default.
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- W1975468837 title "Corporate brand relationships: the case of TOYOTA F1 Racing Team" @default.
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- W1975468837 doi "https://doi.org/10.1108/20426781311316870" @default.
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