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- W1975711704 abstract "This study investigated the effect of television food commercials on children's self-control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self-report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low-nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress." @default.
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- W1975711704 date "1988-12-01" @default.
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- W1975711704 title "Television Food Commericals' Effect on Children's Resistance to Temptation1" @default.
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- W1975711704 doi "https://doi.org/10.1111/j.1559-1816.1988.tb01211.x" @default.
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