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• W1977372215 abstract "Abstract Outshopping has been studied in the marketing literature for years, and research has identified some compelling reasons for people to shop out of their home country. Outshoppers literally go extra miles to outshop for better quality and assortment of merchandise, higher quality of personal service, more pleasant shopping atmospherics, and more competitive prices. In this study, we propose that outshopping enjoyment is not only directly related to outshopping, as are the earlier outshopping determinants, but mediate the relationships between those cognitive determinants and outshopping behaviour. In addition, we explore how patriotism and terror would affect people's outshopping frequency. Managerial and research implications are also discussed." @default.
• W1977372215 created "2016-06-24" @default.
• W1977372215 creator A5003520375 @default.
• W1977372215 creator A5022302725 @default.
• W1977372215 date "2009-10-21" @default.
• W1977372215 modified "2023-10-18" @default.
• W1977372215 title "A study of cross-border outshopping determinants: mediating effect of outshopping enjoyment" @default.
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• W1977372215 doi "https://doi.org/10.1111/j.1470-6431.2009.00811.x" @default.
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