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- W1977571628 abstract "This study sought to investigate theeffectivefactors of packaging dairy products and prioritizing these factors on consumer behavior in the Guilan Farhangian stores. In this study, according to the scope of this study, we discuss the effect of visual elements (shape, color, size) and information (tags)dairy products packaging on consumer behavior will be assess. Presentstudy, from the purpose sight is practical and from method sight is classified in descriptive – survey researchers. To evaluate the main hypotheses, is used regression and to ranking components of packaged dairy products is used the Friedmantest. The results indicate that the visual elements of colorand packaging and Information factors (the label) have a significance impact on consumer behavior, butsize is not very effective in this study. However, packaging form and label components have the highest ranking among respondents. Keyword: Consumer behavior, packaging, Dairy products." @default.
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- W1977571628 date "2013-02-01" @default.
- W1977571628 modified "2023-09-27" @default.
- W1977571628 title "Affecting Factors of Packaging Milk Production on Guilan Consumer Behavior" @default.
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- W1977571628 doi "https://doi.org/10.12816/0003623" @default.
- W1977571628 hasPublicationYear "2013" @default.
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