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- W1978057343 abstract "This research has been conducted to know the effect of advertisement according to consumer’s need for cognition in the advertisement which is realized technique of the Internet of Things(IoT). The researchers distributed questionnaires and video advertisement, which is realized by using IoT technologies, to university students in the capital area after simple orientation about IoT advertisement. The result was that people who has high consumer’s need for cognition showed more positive attitude to advertisement and it was statistically meaningful. As a result, the research could draw a conclusion that people have different attitude to advertisement that is realized using IoT technologies based on the consumer’s need for cognition." @default.
- W1978057343 created "2016-06-24" @default.
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- W1978057343 date "2015-02-28" @default.
- W1978057343 modified "2023-10-05" @default.
- W1978057343 title "Study of Relation Between Consumers' Advertisement Attitude and Need for Cognition for IoT-Implemented Advertisement" @default.
- W1978057343 cites W2059262797 @default.
- W1978057343 doi "https://doi.org/10.9728/dcs.2015.16.1.165" @default.
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