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- W1978173405 abstract "Dr. Rickland Asai's January JADA Ethical Moment column, “What Are My Ethical Obligations in Enhancing My Practice Through Marketing?” (JADA 2007;138[1]:106–7), muddied more than clarified the ethical waters for me. And I found Dr. Asai's introductory warning against treatment planning based on a dentist's need to do dentistry, rather than the patient's need to have it, a little insulting. Don't shoplift or cheat on your taxes either. False advertising is certainly unethical, and simply saying you are better than Dr. Jones down the street, without a recognized standard to offer as proof, is part of what makes us professionals, and not simply craftspeople. ETHICAL MOMENT QUESTIONED: Author's responseThe Journal of the American Dental AssociationVol. 138Issue 4PreviewIt was not my intent to offend the readers by emphasizing the professional over the commercial aspects of marketing, and their application to busyness. It is unfortunate, but some dentists, in slower times, do tend to over-diagnose and oversell in an effort to cover expenses and maintain their lifestyle. Let me try to clarify a few points presented by the Advisory Opinions that are part of our Principles of Ethics and Code of Professional Conduct that I was trying to paraphrase regarding your issues. Full-Text PDF" @default.
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- W1978173405 date "2007-04-01" @default.
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- W1978173405 title "ETHICAL MOMENT QUESTIONED" @default.
- W1978173405 doi "https://doi.org/10.14219/jada.archive.2007.0183" @default.
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