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- W1978397239 abstract "The study investigated electronic media option in Entertainment – Education (EE) utilization for agricultural information dissemination in Nigeria. A structured questionnaire was administered on 238 respondents from 24 randomly selected media houses. Findings reveal that EE format utilization is favorably perceived by 83.1% of media practitioners across various educational levels, varying professional experience (88.3%) and of different professional statuses (74.8%). Majority of the respondents identified funding (88.6%) and neglect of agricultural sector (50.8%) as perceived constraints for EE format utilization. Media practitioners' perception is significantly related to their level of education (X2 = 14.4; P" @default.
- W1978397239 created "2016-06-24" @default.
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- W1978397239 date "2006-06-07" @default.
- W1978397239 modified "2023-10-14" @default.
- W1978397239 title "Electronic media practitioners' perception of entertainment – education utilization for agricultural information" @default.
- W1978397239 doi "https://doi.org/10.4314/mjar.v5i2.31812" @default.
- W1978397239 hasPublicationYear "2006" @default.
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