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• W1978578183 abstract "This paper argues that tests of Lancaster's economic theory presented in a recent article by George Ladd and Martin Zober are invalid, and that the theory presented by these authors also contains some problems. An alternative economic model of brand choice, which is more consistent with current empirical models of brand preference and choice, is outlined and several possible applications are discussed." @default.
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• W1978578183 date "1979-06-01" @default.
• W1978578183 modified "2023-09-27" @default.
• W1978578183 title "Operationalizing Economic Models of Demand for Product Characteristics" @default.
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• W1978578183 doi "https://doi.org/10.1086/208750" @default.
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