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- W1978597788 abstract "In recent years, social commerce which utilizes social and online media to aid E-commerce activities has gained major attention in E-business world. Social commerce is proven to affect the companies' business positively when integrated into existing E-business models. The rise of Web 2.0 technology and the boom of social networking sites also suggest the possibilities and potentials of adopting social commerce in E-business. This paper aims to explore the challenges associated with social commerce and strategies to have a successful adoption. Several related and well described frameworks, tips and guides have been studied to formulate a general guideline to increase the success rate of social commerce adoption in E-business. This paper serves as an overview to companies who are interested in adopting social commerce into their existing business." @default.
- W1978597788 created "2016-06-24" @default.
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- W1978597788 date "2013-09-01" @default.
- W1978597788 modified "2023-09-26" @default.
- W1978597788 title "Social commerce in E-business: Challenges and guidelines for successful adoption" @default.
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- W1978597788 doi "https://doi.org/10.1109/icacsis.2013.6761548" @default.
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