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- W1978618855 abstract "The purpose of this study was to examine baby boomers’ food shopping behaviours and to investigate their relationships with demographics and personal values. A questionnaire concerning food shopping behaviours, personal values and demographics was mailed to a random sample of 2975 people aged 40–70 years in Victoria, Australia. Usable questionnaires of 1031 were obtained. Structural equation modelling was employed for data analyses. The analyses revealed that demographics and personal values influenced shopping behaviours via different pathways among male and female baby boomers. For example, self-direction positively impacted on shopping planning for men but negatively influenced price minimization for women. Among women only, age was positively related to shopping planning and negatively to price minimization. Thus, both personal values and demographics influenced baby boomers’ shopping behaviours. Since values are more likely to be amenable to change than demographics, segmentation of the population via value orientations would facilitate targeted interventions to promote healthy food shopping." @default.
- W1978618855 created "2016-06-24" @default.
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- W1978618855 date "2010-12-01" @default.
- W1978618855 modified "2023-10-15" @default.
- W1978618855 title "Baby boomers’ food shopping habits. Relationships with demographics and personal values" @default.
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- W1978618855 doi "https://doi.org/10.1016/j.appet.2010.08.008" @default.
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