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- W1978820934 abstract "Purpose In the current economic climate, attracting new customers is becoming even more challenging and so businesses should now be looking within their business to understand the behavior of their existing customers. Design/methodology/approach Customer Service and Outsourcing Specialist Derek Bishop explains why it is crucial to explore the reasons why customers leave organizations and in doing so take their business elsewhere. Findings The paper suggests different ways in which to look at an organizations customer service, and in doing so, evaluate an existing customers needs and behavior. Originality/value The paper looks at why customers leave organizations, and in fixing these reasons it is likely to cost far less than attracting new customers." @default.
- W1978820934 created "2016-06-24" @default.
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- W1978820934 date "2009-01-16" @default.
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- W1978820934 title "Why existing customers are so valuable" @default.
- W1978820934 doi "https://doi.org/10.1108/02580540910930608" @default.
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