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• W1978960520 abstract "Perceived consumer risk is explored in relation to online (Internet) purchasing using a cross‐national sample (N=562) from the United States, Canada and U.K. Objectives of the study are to determine if experience in online purchasing reduces perceived risk, if perceived risk varies across product/service categories and if certain types of risk are more important in purchasing certain products/services. Lastly, does national culture affect perceptions of risk? Results are discussed and suggestions are offered to managers on how to reduce perceived risk, thus increasing online purchasing in the three countries examined." @default.
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• W1978960520 date "2004-06-17" @default.
• W1978960520 modified "2023-10-06" @default.
• W1978960520 title "A Cross‐National Study Of Perceived Consumer Risk Towards Online (Internet) Purchasing" @default.
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• W1978960520 doi "https://doi.org/10.1108/1525383x200400010" @default.
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