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- W1978972006 abstract "Whirlpool completed its joint venture with N.V. Philips's home appliance business in January 1989, but the Dutch conglomerate was unwilling to sell its brand name. Here's how a dual‐branding strategy helped position Whirlpool in a global marketplace." @default.
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- W1978972006 date "1991-03-01" @default.
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- W1978972006 title "Brand Strategy Positions Products Worldwide" @default.
- W1978972006 doi "https://doi.org/10.1108/eb039411" @default.
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