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- W1978985247 abstract "This article presents findings from an exploratory study into the content and impact of product innovation charters (PICs) in 86 North American corporations. The findings demonstrate that managers have some distinct preferences in terms of the items that they choose to include in a PIC and that certain components seem to be more important to mention than others. The findings also make evident the relationship that PICs have with selected performance measures. The results suggest that product innovation charters, like their mission statement cousins, may be of more value than most managers realize." @default.
- W1978985247 created "2016-06-24" @default.
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- W1978985247 date "2002-12-28" @default.
- W1978985247 modified "2023-09-23" @default.
- W1978985247 title "Product Innovation Charters: Mission Statements for New Products" @default.
- W1978985247 hasPublicationYear "2002" @default.
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