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• W1979025996 abstract "<b>Objective:</b> To study frequency and traits of characters that smoke in films and to document on-screen consequences of tobacco use. <b>Design:</b> This study conducted a content analysis of the top 100 grossing films in 2002, with a total global gross of US$12.4 billion. <b>Outcome measures:</b> Three outcome measures were frequency of smoking incidents, traits of characters who smoke, and consequences of tobacco use. <b>Results:</b> 6% of characters smoked in 453 incidents, including 3% of children. In 92% of incidences, smoking had no consequences. The most frequent consequence was a verbal reprimand. Although tobacco is a leading cause of preventable deaths globally, only 0.4% of tobacco incidences resulted in death. No deaths were caused by disease. Characters who smoked tended to be major characters playing leadership roles. They tended to be from privileged elites: male, white, and mature. <b>Conclusions:</b> Films portray characters that smoke as leaders from privileged elites, making smoking more attractive to audience members. Because 99.6% of characters suffer no life threatening consequences from smoking on screen, smokers seem invincible, belying tobacco’s role as a leading cause of preventable deaths." @default.
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• W1979025996 date "2005-02-01" @default.
• W1979025996 modified "2023-10-15" @default.
• W1979025996 title "Leaders and elites: portrayals of smoking in popular films" @default.
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• W1979025996 doi "https://doi.org/10.1136/tc.2003.006205" @default.
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