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- W1979180028 abstract "This study examined the feasibility of segmenting a nonresident tourist market on the basis of vacation benefits sought. Six distinct benefit-based market segments were found using factor and cluster analysis procedures. The resulting segments were compared on the basis of specific dependent variables organized under the following framework: travel party leader characteristics, travel party composition, trip planning and trip characteris tics, and post-trip evaluation. Finally, marketing strategy implications were addressed. The following evaluation criteria were used in target market selection: profitability, accessibility, and reachability. Benefit-based market segmentation studies were found to be a viable means of determining vacation market segments. The importance of the develop ment of objective and quantifiable means of evaluating market segments is stressed." @default.
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- W1979180028 date "1992-07-01" @default.
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- W1979180028 title "A Benefit-based Segmentation of a Nonresident Summer Travel Market" @default.
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- W1979180028 doi "https://doi.org/10.1177/004728759203100107" @default.
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