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• W1979426834 abstract "AT THE RISK of being overly dramatic, I would like to observe that we are in the middle of a twenty-year period which future historians will look back on as a, if not the, major decision period in the life of the agricultural economics profession. The past 10 years have been the Decade of Awakening. What we do during the next 10 years may very well decide whether the agricultural economics profession fulfills its historical reputation of an institution useful to society in solving its problems or the profession becomes a socially irrelevant institution unworthy of society's support. I draw this conclusion, not on the basis of what I observe, but on the basis of what the leaders of our profession have been telling us. The message is loud and clear, and we have heard it time and again over the past 10 years. In the first half of this century, when the farm population was relatively large, when farms were small and principally owner operated, when the primary function of rural communities was to serve the farm industry, and when food made up a sizeable part of the consumer's budget, agricultural economists joined other scientists in solving a major problem of our society, namely how to produce, process, and market food and fiber efficiently at low cost and in sufficient quantity to feed and clothe a rapidly expanding population. But, times change, and so do the major problems of society. Farms are now larger and few in number, farmers earn more from wages than they do from farming, and rural communities are becoming increasingly linked to urban areas. In short we can no longer equate the welfare of farms with the welfare of farmers and the welfare of farmers with the welfare of the rural community [2]. Previously unrecognized or ignored problems have been discovered and new problems have emerged. Moreover, with food now representing a small part of the consumer's budget, the relatively affluent urban population is concerned with much more than low-cost food and clothing. This is a part of the message we have been hearing. The other part is that the focus and scope of agricultural economics must change if we are to contribute to the solutions of the major social issues of our time. In his 1967 presidential address to the AAEA, Bishop observed that To continue on the road we have" @default.
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• W1979426834 date "1973-12-01" @default.
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• W1979426834 title "The Neglected Human Factor" @default.
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• W1979426834 doi "https://doi.org/10.2307/1238932" @default.
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