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• W1979698712 abstract "Purpose – The purpose of this paper is to show how to construct a strategy canvas for a business school based on students' perceptions of the importance of critical value dimensions of its undergraduate offering(s) and its comparable performance on each. This can be used in evaluating the school's extant strategy and in developing a new innovative one.Design/methodology/approach – A survey research is used to solicit and measure students' perception. This is then subjected to proper statistical analysis to draw conclusions, which are then used to construct the strategy canvas.Findings – The findings show the strengths and weaknesses of the school's current strategy profile. They suggest how to use resources to improve performance on critical value dimensions and trigger thinking on new innovative dimensions.Research limitations/implications – Limitations include the focus on one constituent (students) of the business school, and the choice and size of the sample.Practical implications – The use of student..." @default.
• W1979698712 created "2016-06-24" @default.
• W1979698712 creator A5075169199 @default.
• W1979698712 date "2009-08-14" @default.
• W1979698712 modified "2023-09-26" @default.
• W1979698712 title "Drawing on students' evaluation to draw a strategy canvas for a business school" @default.
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• W1979698712 doi "https://doi.org/10.1108/09513540910981014" @default.
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