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- W1979733900 abstract "Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed." @default.
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- W1979733900 date "1993-03-11" @default.
- W1979733900 modified "2023-09-28" @default.
- W1979733900 title "Characteristics of Clients of Full-Service and Discount Brokerage Firms" @default.
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- W1979733900 doi "https://doi.org/10.1300/j090v08n02_15" @default.
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