Matches in SemOpenAlex for { <https://semopenalex.org/work/W1979941331> ?p ?o ?g. }
- W1979941331 abstract "Multifunctional products are increasingly marketed, yet relatively little research exists on their effectiveness. Some research indicates that adding attributes enhances product perceptions, while other work suggests the opposite. Supporting the second conclusion, when both a multifunctional and specialized product contained the same attribute, consumers devalued the attribute in the multifunctional product when the two products were in the same choice set. This contrasting perspective is addressed by investigating which marketing strategies mitigate or even reverse common attribute devaluation. In three studies, positioning, price level, and supporting benefits are examined. Complete positioning mitigates common attribute devaluation in multifunctional products, but this effect is moderated by price level and supporting benefits." @default.
- W1979941331 created "2016-06-24" @default.
- W1979941331 creator A5023065624 @default.
- W1979941331 creator A5081168216 @default.
- W1979941331 date "2013-10-01" @default.
- W1979941331 modified "2023-09-28" @default.
- W1979941331 title "Understanding Common Attribute Devaluation in Multifunctional Products" @default.
- W1979941331 cites W1493818797 @default.
- W1979941331 cites W1835658273 @default.
- W1979941331 cites W1964500791 @default.
- W1979941331 cites W1991218014 @default.
- W1979941331 cites W1995346762 @default.
- W1979941331 cites W2000653316 @default.
- W1979941331 cites W2003116530 @default.
- W1979941331 cites W2023956114 @default.
- W1979941331 cites W2028344773 @default.
- W1979941331 cites W2039234365 @default.
- W1979941331 cites W2040945568 @default.
- W1979941331 cites W2043070498 @default.
- W1979941331 cites W2043721564 @default.
- W1979941331 cites W2046092660 @default.
- W1979941331 cites W2049291682 @default.
- W1979941331 cites W2061474427 @default.
- W1979941331 cites W2066660681 @default.
- W1979941331 cites W2085311330 @default.
- W1979941331 cites W2085420111 @default.
- W1979941331 cites W2092066179 @default.
- W1979941331 cites W2099697766 @default.
- W1979941331 cites W2105037366 @default.
- W1979941331 cites W2122495779 @default.
- W1979941331 cites W2140793066 @default.
- W1979941331 cites W2144523685 @default.
- W1979941331 cites W2153194202 @default.
- W1979941331 cites W2155252468 @default.
- W1979941331 cites W2155378746 @default.
- W1979941331 cites W2157379896 @default.
- W1979941331 cites W2161271370 @default.
- W1979941331 cites W2163847893 @default.
- W1979941331 cites W2165490316 @default.
- W1979941331 cites W2172337630 @default.
- W1979941331 cites W2306883658 @default.
- W1979941331 cites W3011865677 @default.
- W1979941331 cites W3121656387 @default.
- W1979941331 cites W3123752031 @default.
- W1979941331 cites W3124870005 @default.
- W1979941331 cites W4230821376 @default.
- W1979941331 cites W4238558532 @default.
- W1979941331 cites W4241830990 @default.
- W1979941331 cites W4244280689 @default.
- W1979941331 cites W4253807213 @default.
- W1979941331 doi "https://doi.org/10.2753/mtp1069-6679210403" @default.
- W1979941331 hasPublicationYear "2013" @default.
- W1979941331 type Work @default.
- W1979941331 sameAs 1979941331 @default.
- W1979941331 citedByCount "2" @default.
- W1979941331 countsByYear W19799413312014 @default.
- W1979941331 countsByYear W19799413312015 @default.
- W1979941331 crossrefType "journal-article" @default.
- W1979941331 hasAuthorship W1979941331A5023065624 @default.
- W1979941331 hasAuthorship W1979941331A5081168216 @default.
- W1979941331 hasConcept C10138342 @default.
- W1979941331 hasConcept C12713177 @default.
- W1979941331 hasConcept C144133560 @default.
- W1979941331 hasConcept C147101817 @default.
- W1979941331 hasConcept C154945302 @default.
- W1979941331 hasConcept C15744967 @default.
- W1979941331 hasConcept C162853370 @default.
- W1979941331 hasConcept C169760540 @default.
- W1979941331 hasConcept C177264268 @default.
- W1979941331 hasConcept C199360897 @default.
- W1979941331 hasConcept C2524010 @default.
- W1979941331 hasConcept C26760741 @default.
- W1979941331 hasConcept C2776988154 @default.
- W1979941331 hasConcept C33923547 @default.
- W1979941331 hasConcept C40700 @default.
- W1979941331 hasConcept C41008148 @default.
- W1979941331 hasConcept C70455891 @default.
- W1979941331 hasConcept C90673727 @default.
- W1979941331 hasConceptScore W1979941331C10138342 @default.
- W1979941331 hasConceptScore W1979941331C12713177 @default.
- W1979941331 hasConceptScore W1979941331C144133560 @default.
- W1979941331 hasConceptScore W1979941331C147101817 @default.
- W1979941331 hasConceptScore W1979941331C154945302 @default.
- W1979941331 hasConceptScore W1979941331C15744967 @default.
- W1979941331 hasConceptScore W1979941331C162853370 @default.
- W1979941331 hasConceptScore W1979941331C169760540 @default.
- W1979941331 hasConceptScore W1979941331C177264268 @default.
- W1979941331 hasConceptScore W1979941331C199360897 @default.
- W1979941331 hasConceptScore W1979941331C2524010 @default.
- W1979941331 hasConceptScore W1979941331C26760741 @default.
- W1979941331 hasConceptScore W1979941331C2776988154 @default.
- W1979941331 hasConceptScore W1979941331C33923547 @default.
- W1979941331 hasConceptScore W1979941331C40700 @default.
- W1979941331 hasConceptScore W1979941331C41008148 @default.
- W1979941331 hasConceptScore W1979941331C70455891 @default.
- W1979941331 hasConceptScore W1979941331C90673727 @default.
- W1979941331 hasLocation W19799413311 @default.
- W1979941331 hasOpenAccess W1979941331 @default.
- W1979941331 hasPrimaryLocation W19799413311 @default.
- W1979941331 hasRelatedWork W1564943980 @default.