FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1980372220> ?p ?o ?g. }

• W1980372220 endingPage "476" @default.
• W1980372220 startingPage "454" @default.
• W1980372220 abstract "Purpose This study aims to examine the content of health promotional web sites in two culturally distinct countries, the USA and South Korea, by investigating the level of interactivity and types of advertising appeals presented on antismoking web sites. Design/methodology/approach Antismoking web sites in the two countries were collected through the three major search engines (msn, Yahoo and Google) using relevant keywords. The final sample contained a total of 89 web sites (USA=67, South Korea=22) that met the condition of promoting antismoking behavior rather than just selling antismoking products. Three bilingual coders were hired for the analysis. Findings The South Korean antismoking web sites presented significantly higher levels of interactivity than their USA counterparts. By contrast, there is hardly any differentiation between the two countries in the amount of advertising appeals used on the health web sites. Research limitations/implications Even though antismoking is certainly an important global issue, the findings related to antismoking web sites may not be generalizable to various other health‐related topics. Future research should replicate our findings on interactivity and advertising appeals in the context of various health issues. Practical implications To cross‐cultural researchers, the results provide more theoretical and practical rationales for cross‐cultural differences beyond such well‐known typologies as Hofstede's Individualism/Collectivism and Hall's high‐low context. Originality/value This study provided at least two useful findings for practitioners and researchers: better definition of the roles of cultural differences in the level of interactivity and the types of advertising appeals in promoting health information online and a broadening of the scope of cross‐cultural advertising research to health promotional contexts online." @default.
• W1980372220 created "2016-06-24" @default.
• W1980372220 creator A5012402179 @default.
• W1980372220 creator A5058298479 @default.
• W1980372220 creator A5069280975 @default.
• W1980372220 date "2008-10-17" @default.
• W1980372220 modified "2023-09-25" @default.
• W1980372220 title "Cross‐cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea" @default.
• W1980372220 cites W1094966740 @default.
• W1980372220 cites W1559891720 @default.
• W1980372220 cites W1967321076 @default.
• W1980372220 cites W1971067201 @default.
• W1980372220 cites W1974379251 @default.
• W1980372220 cites W1976559812 @default.
• W1980372220 cites W1991513067 @default.
• W1980372220 cites W1994897016 @default.
• W1980372220 cites W1996480180 @default.
• W1980372220 cites W1998284588 @default.
• W1980372220 cites W2000775069 @default.
• W1980372220 cites W2004400415 @default.
• W1980372220 cites W2011969730 @default.
• W1980372220 cites W2018722012 @default.
• W1980372220 cites W2019342757 @default.
• W1980372220 cites W2020769900 @default.
• W1980372220 cites W2021712715 @default.
• W1980372220 cites W2028967720 @default.
• W1980372220 cites W2029610386 @default.
• W1980372220 cites W2033037008 @default.
• W1980372220 cites W2033901346 @default.
• W1980372220 cites W2050377656 @default.
• W1980372220 cites W2056884277 @default.
• W1980372220 cites W2057324667 @default.
• W1980372220 cites W2057348449 @default.
• W1980372220 cites W2065166146 @default.
• W1980372220 cites W2066246342 @default.
• W1980372220 cites W2068279763 @default.
• W1980372220 cites W2068303401 @default.
• W1980372220 cites W2073264150 @default.
• W1980372220 cites W2075573215 @default.
• W1980372220 cites W2083704981 @default.
• W1980372220 cites W2089102927 @default.
• W1980372220 cites W2094430492 @default.
• W1980372220 cites W2097235580 @default.
• W1980372220 cites W2099632044 @default.
• W1980372220 cites W2106815883 @default.
• W1980372220 cites W2109209989 @default.
• W1980372220 cites W2115012618 @default.
• W1980372220 cites W2115298377 @default.
• W1980372220 cites W2116242185 @default.
• W1980372220 cites W2118558704 @default.
• W1980372220 cites W2121874202 @default.
• W1980372220 cites W2124168196 @default.
• W1980372220 cites W2160375265 @default.
• W1980372220 cites W2193349600 @default.
• W1980372220 cites W2217984376 @default.
• W1980372220 cites W2230319082 @default.
• W1980372220 cites W2314657175 @default.
• W1980372220 cites W2477939110 @default.
• W1980372220 cites W4238496282 @default.
• W1980372220 cites W4241538716 @default.
• W1980372220 cites W4256123490 @default.
• W1980372220 cites W62308495 @default.
• W1980372220 cites W811802068 @default.
• W1980372220 doi "https://doi.org/10.1108/10662240810912738" @default.
• W1980372220 hasPublicationYear "2008" @default.
• W1980372220 type Work @default.
• W1980372220 sameAs 1980372220 @default.
• W1980372220 citedByCount "21" @default.
• W1980372220 countsByYear W19803722202013 @default.
• W1980372220 countsByYear W19803722202014 @default.
• W1980372220 countsByYear W19803722202015 @default.
• W1980372220 countsByYear W19803722202016 @default.
• W1980372220 countsByYear W19803722202017 @default.
• W1980372220 countsByYear W19803722202020 @default.
• W1980372220 countsByYear W19803722202022 @default.
• W1980372220 countsByYear W19803722202023 @default.
• W1980372220 crossrefType "journal-article" @default.
• W1980372220 hasAuthorship W1980372220A5012402179 @default.
• W1980372220 hasAuthorship W1980372220A5058298479 @default.
• W1980372220 hasAuthorship W1980372220A5069280975 @default.
• W1980372220 hasConcept C11012388 @default.
• W1980372220 hasConcept C112698675 @default.
• W1980372220 hasConcept C136764020 @default.
• W1980372220 hasConcept C144133560 @default.
• W1980372220 hasConcept C144430266 @default.
• W1980372220 hasConcept C15744967 @default.
• W1980372220 hasConcept C166957645 @default.
• W1980372220 hasConcept C17022365 @default.
• W1980372220 hasConcept C17744445 @default.
• W1980372220 hasConcept C199539241 @default.
• W1980372220 hasConcept C205649164 @default.
• W1980372220 hasConcept C2776950860 @default.
• W1980372220 hasConcept C2779343474 @default.
• W1980372220 hasConcept C41008148 @default.
• W1980372220 hasConcept C67356462 @default.
• W1980372220 hasConcept C77805123 @default.
• W1980372220 hasConcept C96420161 @default.
• W1980372220 hasConceptScore W1980372220C11012388 @default.

• next