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- W1980994931 abstract "Competitor analysis, as practiced in many firms, emphasizes delineation of competitors' current strategies to the neglect of their likely future strategy alternatives. Scenarios offer a unique method of identifying and testing plausible competitor strategy alternatives. This article provides a number of distinct approaches to developing competitor scenarios and shows how your firm can fully integrate scenario learning and decision making. © 1999 John Wiley & Sons, Inc." @default.
- W1980994931 created "2016-06-24" @default.
- W1980994931 creator A5091661857 @default.
- W1980994931 date "1999-01-01" @default.
- W1980994931 modified "2023-10-16" @default.
- W1980994931 title "Competitor scenarios: Projecting a rival's marketplace strategy" @default.
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- W1980994931 doi "https://doi.org/10.1002/(sici)1520-6386(199932)10:2<65::aid-cir9>3.0.co;2-z" @default.
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