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- W1981036288 abstract "In order to meet users' needs, it is crucial to take into accou nt their preferences, their profile, etc. ; in other words, personalizing the system. Through a collaboration with LCL-Le Credit Lyonnais on the management and analysis of req uests for local marketing, we were led to implement tools for personalization. First we pr oposed a solution for personal- izing the management of these requests, based on user profile s, which is implemented in the platform MARKLOC (MARKeting LOCal). Then we have developed a solution for the analysis of these requests, based on an evolving data warehouse, taki ng into account individual users' knowledge, in the platform WEDriK (datawarehouse Evolutio n Driven by Knowledge)." @default.
- W1981036288 created "2016-06-24" @default.
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- W1981036288 date "2009-06-28" @default.
- W1981036288 modified "2023-09-27" @default.
- W1981036288 title "Gestion et analyse personnalisées des demandes marketing. Cas de LCL-Le Crédit Lyonnais" @default.
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- W1981036288 doi "https://doi.org/10.3166/isi.14.3.119-139" @default.
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