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• W1981360908 abstract "To extend past research on interpersonal communication and campaign effects, we hypothesized that anti-drug mass media campaign message exposure indirectly affects visiting anti- and pro-drug websites through targeted parent–child and friend-to-friend communication against drugs, as well as through having drug-related discussions during organized group activities. Second, we posited that engaging in anti-drug interpersonal communication indirectly affects adolescents' drug use through two intervening variables: visiting anti-drug websites and visiting pro-drug websites. Using self-reported longitudinal data from 2,749 youth, we found that as youth reported higher levels of anti-drug mass media campaign message exposure, they were more likely to talk to friends about the bad consequences of drugs, how to avoid drugs, and anti-drug ads. In turn, however, they were more likely to visit pro-drug websites, and subsequently, to smoke cigarettes." @default.
• W1981360908 created "2016-06-24" @default.
• W1981360908 creator A5032574367 @default.
• W1981360908 creator A5077845674 @default.
• W1981360908 date "2012-07-20" @default.
• W1981360908 modified "2023-09-28" @default.
• W1981360908 title "Examining the Effects of Mass Media Campaign Exposure and Interpersonal Discussions on Youth's Drug Use: The Mediating Role of Visiting Pro-Drug Websites" @default.
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• W1981360908 doi "https://doi.org/10.1080/10410236.2012.699873" @default.
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