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- W1982191985 startingPage "96" @default.
- W1982191985 abstract "A small proportion of an organization's marketing units often generates a large proportion of the profits. This 80/20 situation can lead to decreased marketing productivity and constrained profits if not addressed." @default.
- W1982191985 created "2016-06-24" @default.
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- W1982191985 date "1982-10-01" @default.
- W1982191985 modified "2023-10-08" @default.
- W1982191985 title "Improving Marketing Productivity: The 80/20 Principle Revisited" @default.
- W1982191985 cites W2316897543 @default.
- W1982191985 doi "https://doi.org/10.2307/41164996" @default.
- W1982191985 hasPublicationYear "1982" @default.
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