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- W1982808525 abstract "This research conducts five studies and uses 1185 respondents to develop and validate a six-item, seven-point Likert scale capable of measuring a personal nostalgia response to an advertisement. Traditional forms of scale development and a variety of experimental conditions are undertaken to develop and validate the scale. Statistical techniques include t-tests, correlation, regression, confirmatory factor analysis and a multitrait–multimethod matrix. This research fulfils a significant gap in the current knowledge as the current scales neither distinguish between the distinct types of nostalgia nor measure personal nostalgia as a response to advertising independently of other reactions. This is despite personal nostalgia being considered as a distinct form of nostalgia with a suggested differing influence on a number of important consumer behaviour responses. The scale has implications for researchers undertaking future studies exploring personal nostalgia's influence on consumer behaviour reactions. Nostalgia is also a commonly used and has effective advertising appeal, and this research provides practitioners with a parsimonious instrument to measure the level of personal nostalgia experienced as a result of advertising exposure. This assists in ensuring accuracy when predicting consumer reactions." @default.
- W1982808525 created "2016-06-24" @default.
- W1982808525 creator A5020604755 @default.
- W1982808525 creator A5081823893 @default.
- W1982808525 date "2013-02-01" @default.
- W1982808525 modified "2023-10-17" @default.
- W1982808525 title "Development and validation of the Personal Nostalgia Scale" @default.
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- W1982808525 doi "https://doi.org/10.1080/13527266.2010.542078" @default.
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