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- W1982842010 abstract "The authors review the literature on the roles and sources of company reputation and report the results of an empirical study. Using business insurance service data, the study tests the proposition that a company's reputation and its service offering information collectively determine a buyer's expectations. In turn, expectations, reputation, and information impact buying intention. The empirical evidence suggests that (1) a buyer's response to a service is consistent with his/her attitude toward the vendor's reputation, (2) the common factor underlying a company's reputation is primarily uni-dimensional, and (3) the effectiveness of a specific communications program can be enhanced by utilizing the company's reputation." @default.
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- W1982842010 date "1993-07-01" @default.
- W1982842010 modified "2023-09-27" @default.
- W1982842010 title "The effects of information and company reputation on intentions to buy a business service" @default.
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- W1982842010 doi "https://doi.org/10.1016/0148-2963(93)90027-m" @default.
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