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- W1983325024 abstract "This paper comprises a set of marketing guidelines using the 2000 presidential election as an example, and analysing the image building of the two candidates, Al Gore and George W. Bush. It is not hard to understand, with hindsight, why Bush was the winner. Copyright © 2001 Henry Stewart Publications" @default.
- W1983325024 created "2016-06-24" @default.
- W1983325024 creator A5061992865 @default.
- W1983325024 date "2001-08-01" @default.
- W1983325024 modified "2023-09-26" @default.
- W1983325024 title "An assessment of the 2000 US presidential election: a set of political marketing guidelines" @default.
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- W1983325024 doi "https://doi.org/10.1002/pa.67" @default.
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