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- W1983486822 abstract "Popular media–induced tourism has emerged as a growing body of research. Although previous literatures have examined the relationship between celebrity involvement and behavioral intentions, the mechanism underlying this relationship remains a black box. The purpose of this study is to examine the relationship between celebrity involvement and behavioral intentions as well as to clarify the role of perceived value. Survey data from 382 tourists in Taiwan indicate that celebrity involvement is positively related to behavioral intentions. Moreover, perceived value partially mediates the relationship between celebrity involvement and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed." @default.
- W1983486822 created "2016-06-24" @default.
- W1983486822 creator A5043990720 @default.
- W1983486822 creator A5058893796 @default.
- W1983486822 date "2013-01-02" @default.
- W1983486822 modified "2023-10-13" @default.
- W1983486822 title "Celebrity Involvement, Perceived Value, and Behavioral Intentions in Popular Media-Induced Tourism" @default.
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- W1983486822 doi "https://doi.org/10.1177/1096348012471382" @default.
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