Matches in SemOpenAlex for { <https://semopenalex.org/work/W1984321139> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W1984321139 abstract "Taking the literary theories of Mikhail Bakhtin as a starting point, the authors offer three gendered readings of a postmodern advertisement for Moet & Chandon champagne. They commence with a discussion of the influence of gender on textual interpretation; continue with an outline of Bakhtin's key concepts, with particular reference to gender; present three contrasting readings of Moet's postmodern advertisement; and conclude with a discussion of their interpretations together with some reflexive reflections on the gender agenda. Though not claiming to offer a comprehensive introduction to Bakhtin, they do try to exemplify, in a quasicarnivalesque mode of exposition, something of the character of that supremely gifted thinker and to demonstrate the insights his concepts provide in relation to gendered readings of advertising texts." @default.
- W1984321139 created "2016-06-24" @default.
- W1984321139 creator A5037333056 @default.
- W1984321139 creator A5041690200 @default.
- W1984321139 creator A5086434613 @default.
- W1984321139 date "1999-01-01" @default.
- W1984321139 modified "2023-09-23" @default.
- W1984321139 title "I Can't Believe it's Not Bakhtin!: Literary Theory, Post Modern Advertising, and the Gender Agenda" @default.
- W1984321139 hasPublicationYear "1999" @default.
- W1984321139 type Work @default.
- W1984321139 sameAs 1984321139 @default.
- W1984321139 citedByCount "7" @default.
- W1984321139 crossrefType "posted-content" @default.
- W1984321139 hasAuthorship W1984321139A5037333056 @default.
- W1984321139 hasAuthorship W1984321139A5041690200 @default.
- W1984321139 hasAuthorship W1984321139A5086434613 @default.
- W1984321139 hasConcept C107038049 @default.
- W1984321139 hasConcept C111472728 @default.
- W1984321139 hasConcept C111919701 @default.
- W1984321139 hasConcept C124952713 @default.
- W1984321139 hasConcept C13200473 @default.
- W1984321139 hasConcept C138885662 @default.
- W1984321139 hasConcept C142362112 @default.
- W1984321139 hasConcept C144024400 @default.
- W1984321139 hasConcept C2524010 @default.
- W1984321139 hasConcept C25343380 @default.
- W1984321139 hasConcept C2776285698 @default.
- W1984321139 hasConcept C2780861071 @default.
- W1984321139 hasConcept C28719098 @default.
- W1984321139 hasConcept C33923547 @default.
- W1984321139 hasConcept C36289849 @default.
- W1984321139 hasConcept C41008148 @default.
- W1984321139 hasConcept C41895202 @default.
- W1984321139 hasConcept C48677424 @default.
- W1984321139 hasConcept C509535802 @default.
- W1984321139 hasConcept C527412718 @default.
- W1984321139 hasConcept C77088390 @default.
- W1984321139 hasConceptScore W1984321139C107038049 @default.
- W1984321139 hasConceptScore W1984321139C111472728 @default.
- W1984321139 hasConceptScore W1984321139C111919701 @default.
- W1984321139 hasConceptScore W1984321139C124952713 @default.
- W1984321139 hasConceptScore W1984321139C13200473 @default.
- W1984321139 hasConceptScore W1984321139C138885662 @default.
- W1984321139 hasConceptScore W1984321139C142362112 @default.
- W1984321139 hasConceptScore W1984321139C144024400 @default.
- W1984321139 hasConceptScore W1984321139C2524010 @default.
- W1984321139 hasConceptScore W1984321139C25343380 @default.
- W1984321139 hasConceptScore W1984321139C2776285698 @default.
- W1984321139 hasConceptScore W1984321139C2780861071 @default.
- W1984321139 hasConceptScore W1984321139C28719098 @default.
- W1984321139 hasConceptScore W1984321139C33923547 @default.
- W1984321139 hasConceptScore W1984321139C36289849 @default.
- W1984321139 hasConceptScore W1984321139C41008148 @default.
- W1984321139 hasConceptScore W1984321139C41895202 @default.
- W1984321139 hasConceptScore W1984321139C48677424 @default.
- W1984321139 hasConceptScore W1984321139C509535802 @default.
- W1984321139 hasConceptScore W1984321139C527412718 @default.
- W1984321139 hasConceptScore W1984321139C77088390 @default.
- W1984321139 hasLocation W19843211391 @default.
- W1984321139 hasOpenAccess W1984321139 @default.
- W1984321139 hasPrimaryLocation W19843211391 @default.
- W1984321139 hasRelatedWork W1530653007 @default.
- W1984321139 hasRelatedWork W1591730762 @default.
- W1984321139 hasRelatedWork W163470616 @default.
- W1984321139 hasRelatedWork W172740652 @default.
- W1984321139 hasRelatedWork W1754856931 @default.
- W1984321139 hasRelatedWork W1968338791 @default.
- W1984321139 hasRelatedWork W2015491905 @default.
- W1984321139 hasRelatedWork W2067999573 @default.
- W1984321139 hasRelatedWork W2085592479 @default.
- W1984321139 hasRelatedWork W2133921738 @default.
- W1984321139 hasRelatedWork W2143145655 @default.
- W1984321139 hasRelatedWork W2144777721 @default.
- W1984321139 hasRelatedWork W2167440786 @default.
- W1984321139 hasRelatedWork W2505109503 @default.
- W1984321139 hasRelatedWork W2739856506 @default.
- W1984321139 hasRelatedWork W2994219300 @default.
- W1984321139 hasRelatedWork W3121775344 @default.
- W1984321139 hasRelatedWork W3123573762 @default.
- W1984321139 hasRelatedWork W3198666037 @default.
- W1984321139 hasRelatedWork W588317163 @default.
- W1984321139 isParatext "false" @default.
- W1984321139 isRetracted "false" @default.
- W1984321139 magId "1984321139" @default.
- W1984321139 workType "article" @default.