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- W1984967171 abstract "Electronic banking is the latest delivery channel for banking services. Among the various channels of e-banking, Internet banking and mobile banking are considered to be the fastest developing areas. This research provides a comparative evaluation on some identified parameters of i-banking and m-banking. Primary data have been gathered from the three selected Indian PSBs from four major metro cities of India. The analysis indicates that for services like e-shopping, electronic fund transfer, utility bill payments, tax payments, and balance enquiry i-banking is more suitable as a channel of delivery. Those who have experienced m-banking have shown a clear inclination toward m-banking for value-added services like movie ticket booking. The factors identified from the perceptional analysis of i-banking indicate people like to use i-banking mainly for reducing the lead-time of operation and transaction intensive services. The analysis on the satisfaction level gives core service dimension and value added serv..." @default.
- W1984967171 created "2016-06-24" @default.
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- W1984967171 date "2012-04-01" @default.
- W1984967171 modified "2023-10-14" @default.
- W1984967171 title "A Comparative Evaluation of Customer Perception and Satisfaction of M-banking and I-banking" @default.
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- W1984967171 doi "https://doi.org/10.1080/15475778.2012.676977" @default.
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