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- W1985160477 abstract "Societal and industry changes, like increasing competition, lower profits, ownership concentration, inequality, and interference from stakeholder groups create a management environment where media organizations will only succeed through appropriate marketing philosophies. This article outlines how a production orientation traditionally guided media organizations. The production-orientation approach, however, seems outdated and the authors argue that by adopting a marketing orientation and treating news as a service to citizens rather than a commodity to consumers, media organizations might be more effective and efficient." @default.
- W1985160477 created "2016-06-24" @default.
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- W1985160477 date "2014-09-25" @default.
- W1985160477 modified "2023-09-26" @default.
- W1985160477 title "How the Service Characteristics of News Require Media Organizations to Transition to a Marketing Orientation" @default.
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- W1985160477 doi "https://doi.org/10.1080/15332969.2014.946879" @default.
- W1985160477 hasPublicationYear "2014" @default.
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