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- W1985653235 abstract "The purpose of this article is to eliminate further conceptual obstacles to the develop ment of a workable theory of innovation and to move toward a better theoretic statement. The approach to overcoming the conceptual problems centers primarily around four ideas: (1) building a theory around the innovation decision as the unit of analysis, rather than either innovations or adopters: (2) lifting the level of general ity of independent variables so that a great deal of statistical interaction is avoided; (3) splitting the act of innovation into two stages, diffusion and adoption, to eliminate the confounding effects of time of awareness in studies of innovation; (4) introducing the idea of a fair-trial point into the conceptualization of innovation, solving sev eral additional problems at once." @default.
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- W1985653235 date "1979-02-01" @default.
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- W1985653235 title "Toward a Theory of Innovation" @default.
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- W1985653235 doi "https://doi.org/10.1177/009539977901000401" @default.
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