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- W1986064352 abstract "Purpose – For agricultural bankers, agribusiness managers, and salespeople, understanding customers and their preferences and behaviors is crucial to success. The two goals of this paper are first to identify today's distinct market segments for financial products for US crop and livestock commercial producers, and second to predict segment membership based on observable characteristics.Design/methodology/approach – Cluster analysis was used to identify four distinct buyer segments for the purchase of financial products and services by US crop and livestock commercial producers. A multinomial logit model was used to predict segment membership based on demographic, behavioral, and business management factors.Findings – Although, traditionally, the financial services industry has segmented the market for commercial producers based primarily on sales/size categories; this research shows that this factor is not a significant predictor of behavior. Instead, this paper proposes a segmentation based on buying be..." @default.
- W1986064352 created "2016-06-24" @default.
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- W1986064352 date "2010-08-03" @default.
- W1986064352 modified "2023-09-26" @default.
- W1986064352 title "Agricultural financial market segments" @default.
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- W1986064352 doi "https://doi.org/10.1108/00021461011065265" @default.
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