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- W1986267288 abstract "FOR THE NETHERLANDS-BASED Philips corporation, one person has made a big difference in its cross-functional teams. As described in this analysis by Deanne Beckwith, Stefano Marzano's “High Design” strategy exploits a staff trained as facilitators to merge the insights of psychologists, anthropologists, and sociologists with recommendations from specialists in engineering, marketing, ergonomics, design, and materials science. The outcome is a product line with a distinctive cultural profile and a special emphasis on social and environmental responsibility" @default.
- W1986267288 created "2016-06-24" @default.
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- W1986267288 date "2010-06-10" @default.
- W1986267288 modified "2023-09-25" @default.
- W1986267288 title "Putting a Hard Edge ON SOFT VALUES: The Higher Order of Cross-Functional Multidisciplinary Teams" @default.
- W1986267288 doi "https://doi.org/10.1111/j.1948-7169.1994.tb00405.x" @default.
- W1986267288 hasPublicationYear "2010" @default.
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