Matches in SemOpenAlex for { <https://semopenalex.org/work/W1986475598> ?p ?o ?g. }
- W1986475598 abstract "ABSTRACT Relationships lie at the center of many marketing activities, and in certain cases are a central focus of a firm's marketing strategy. This review further develops the use of marriage as a useful metaphor for understanding many marketing relationships. Specific attention is given to the nature of a marriage relationship and to the critical transitions and different trajectories that define marriages. Dwyer, Schurr and Oh (1987) point out that far too little is known about these aspects of marketing relationships. We provide a complementary perspective on the issues that will help relationships survive and prosper. Drawing upon work in the area of marriage and family studies, we introduce several aspects of relationship trajectory and discuss implications for marketing conduct and scholarly research." @default.
- W1986475598 created "2016-06-24" @default.
- W1986475598 creator A5062588323 @default.
- W1986475598 creator A5089876144 @default.
- W1986475598 date "2002-01-29" @default.
- W1986475598 modified "2023-09-26" @default.
- W1986475598 title "Extending the Marriage Metaphor as a Way to View Marketing Relationships" @default.
- W1986475598 cites W1486923942 @default.
- W1986475598 cites W1696984319 @default.
- W1986475598 cites W1857042702 @default.
- W1986475598 cites W1965574139 @default.
- W1986475598 cites W1967614935 @default.
- W1986475598 cites W1972110191 @default.
- W1986475598 cites W1975733460 @default.
- W1986475598 cites W1985973445 @default.
- W1986475598 cites W1987292168 @default.
- W1986475598 cites W1990971333 @default.
- W1986475598 cites W1991670833 @default.
- W1986475598 cites W1999886039 @default.
- W1986475598 cites W2002406240 @default.
- W1986475598 cites W2006843861 @default.
- W1986475598 cites W2008544042 @default.
- W1986475598 cites W2010880342 @default.
- W1986475598 cites W2011064936 @default.
- W1986475598 cites W2013461960 @default.
- W1986475598 cites W2017613618 @default.
- W1986475598 cites W2022871793 @default.
- W1986475598 cites W2023550987 @default.
- W1986475598 cites W2026368098 @default.
- W1986475598 cites W2030483771 @default.
- W1986475598 cites W2034890640 @default.
- W1986475598 cites W2043880827 @default.
- W1986475598 cites W2046557738 @default.
- W1986475598 cites W2047491386 @default.
- W1986475598 cites W2051383300 @default.
- W1986475598 cites W2054549671 @default.
- W1986475598 cites W2056713212 @default.
- W1986475598 cites W2060855982 @default.
- W1986475598 cites W2064252123 @default.
- W1986475598 cites W2065547032 @default.
- W1986475598 cites W2070417604 @default.
- W1986475598 cites W2085581251 @default.
- W1986475598 cites W2090035256 @default.
- W1986475598 cites W2090266480 @default.
- W1986475598 cites W2093214420 @default.
- W1986475598 cites W2098590349 @default.
- W1986475598 cites W2116456350 @default.
- W1986475598 cites W2117455041 @default.
- W1986475598 cites W2119417889 @default.
- W1986475598 cites W2123259294 @default.
- W1986475598 cites W2130056739 @default.
- W1986475598 cites W2137247419 @default.
- W1986475598 cites W2149230285 @default.
- W1986475598 cites W2154354853 @default.
- W1986475598 cites W2161421487 @default.
- W1986475598 cites W2170430750 @default.
- W1986475598 cites W2313319791 @default.
- W1986475598 cites W2313709257 @default.
- W1986475598 cites W2798036938 @default.
- W1986475598 cites W3122797000 @default.
- W1986475598 cites W3124394317 @default.
- W1986475598 cites W4229566590 @default.
- W1986475598 cites W4229729071 @default.
- W1986475598 cites W4231241660 @default.
- W1986475598 cites W4235279561 @default.
- W1986475598 cites W4236710037 @default.
- W1986475598 cites W4237253019 @default.
- W1986475598 cites W4237304954 @default.
- W1986475598 cites W4238045139 @default.
- W1986475598 cites W4238487973 @default.
- W1986475598 cites W4238892533 @default.
- W1986475598 cites W4240981385 @default.
- W1986475598 cites W4243031514 @default.
- W1986475598 cites W4244772430 @default.
- W1986475598 cites W4246331610 @default.
- W1986475598 cites W4248240512 @default.
- W1986475598 cites W4249075240 @default.
- W1986475598 cites W4249830321 @default.
- W1986475598 cites W4251518851 @default.
- W1986475598 cites W4253034033 @default.
- W1986475598 cites W4253217723 @default.
- W1986475598 cites W4253878962 @default.
- W1986475598 cites W4255085881 @default.
- W1986475598 cites W4255702179 @default.
- W1986475598 cites W4255785972 @default.
- W1986475598 cites W2073784773 @default.
- W1986475598 cites W4243982292 @default.
- W1986475598 doi "https://doi.org/10.1300/j033v09n01_05" @default.
- W1986475598 hasPublicationYear "2002" @default.
- W1986475598 type Work @default.
- W1986475598 sameAs 1986475598 @default.
- W1986475598 citedByCount "14" @default.
- W1986475598 countsByYear W19864755982013 @default.
- W1986475598 countsByYear W19864755982015 @default.
- W1986475598 countsByYear W19864755982016 @default.
- W1986475598 countsByYear W19864755982019 @default.
- W1986475598 countsByYear W19864755982020 @default.
- W1986475598 crossrefType "journal-article" @default.
- W1986475598 hasAuthorship W1986475598A5062588323 @default.
- W1986475598 hasAuthorship W1986475598A5089876144 @default.