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• W1986725265 abstract "Previous articleNext article No AccessAdvertising and Profitability: A ReappraisalHarry BlochHarry Bloch Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Journal of Political Economy Volume 82, Number 2, Part 1Mar. - Apr., 1974Part 1 Article DOIhttps://doi.org/10.1086/260191 Views: 55Total views on this site Citations: 40Citations are reported from Crossref Copyright 1974 The National Bureau of Economic ResearchPDF download Crossref reports the following articles citing this article:Hammad Hassan Mirza, Haroon Hussain, Warda Gull Impact of advertising expenditure on firm performance: Evidence from listed companies of Pakistan, International Journal of Financial Engineering (Mar 2022).https://doi.org/10.1142/S2424786322500128Jan Keil , Industrial and Corporate Change 28, no.22 ( 2019): 241.https://doi.org/10.1093/icc/dty014Harry Bloch Innovation and the Evolution of Industry Structure, International Journal of the Economics of Business 25, no.11 (Feb 2018): 73–83.https://doi.org/10.1080/13571516.2017.1399555Jan Keil Is There a Causal Effect of Concentration on Persistent Profitability Differentials?, SSRN Electronic Journal (Jan 2016).https://doi.org/10.2139/ssrn.2879163Hung-Chao Yu, Wen-Ying Wang, Chingfu Chang The stock market valuation of intellectual capital in the IT industry, Review of Quantitative Finance and Accounting 45, no.22 (Feb 2014): 279–304.https://doi.org/10.1007/s11156-014-0437-5Nagaraj Sivasubramaniam, Ali Kara A Structural Equation Model of the Relationship between Advertising, Profitability and Size, (Dec 2014): 547–552.https://doi.org/10.1007/978-3-319-13159-7_119Harry Bloch, B. Curtis Eaton, R. Rothschild A Dynamic Model of Oligopolistic Market Structure, Featuring Positioning Investments, International Journal of the Economics of Business 21, no.33 (Sep 2014): 379–411.https://doi.org/10.1080/13571516.2014.956431Bernd Görzig, Martin Gornig Intangibles, Can They Explain the Dispersion in Return Rates?, Review of Income and Wealth 59, no.44 (Nov 2012): 648–664.https://doi.org/10.1111/j.1475-4991.2012.00525.xHarry Bloch, B. Curtis Eaton, R. Rothschild Does Market Size Matter? A Dynamic Model of Oligopolistic Market Structure, Featuring Costs of Creating and Maintaining a Market Position, SSRN Electronic Journal (Jan 2013).https://doi.org/10.2139/ssrn.2378090Ellen R McGrattan, Edward C Prescott Technology Capital and the US Current Account, American Economic Review 100, no.44 (Sep 2010): 1493–1522.https://doi.org/10.1257/aer.100.4.1493Bernd Görzig, Martin Gornig Intangibles, Can They Explain the Dispersion in Return Rates?, SSRN Electronic Journal (Jan 2010).https://doi.org/10.2139/ssrn.1639842Syed Zulfiqar Ali Shah, Saeed Akbar Value relevance of advertising expenditure: A review of the literature, International Journal of Management Reviews 10, no.44 (Dec 2008): 301–325.https://doi.org/10.1111/j.1468-2370.2007.00228.xS. C. Littlechild Misleading Calculations of The Social Costs of Monopoly Power, (Jan 2008): 89–104.https://doi.org/10.1007/978-3-540-79247-5_4Kyle Bagwell Chapter 28 The Economic Analysis of Advertising, (Jan 2007): 1701–1844.https://doi.org/10.1016/S1573-448X(06)03028-7Athanasia Mavrommati, Athanasios Papadopoulos * Measuring advertising intensity and intangible capital in the Greek food industry, Applied Economics 37, no.1515 (Aug 2005): 1777–1787.https://doi.org/10.1080/00036840500217267Y.K. Ho, H.T. Keh, J.M. Ong The Effects of R&D and Advertising on Firm Value: An Examination of Manufacturing and Nonmanufacturing Firms, IEEE Transactions on Engineering Management 52, no.11 (Feb 2005): 3–14.https://doi.org/10.1109/TEM.2004.839943Leonard I. Nakamura Advertising, Intangible Assets, and Unpriced Entertainment, SSRN Electronic Journal (Jan 2005).https://doi.org/10.2139/ssrn.748345Nitin Kumar, Anand Pandey Net Profits in the Domestic Electronics Industry from 1991 to 2001: A Comparative Analysis of the New and the Old Companies, SSRN Electronic Journal (Jan 2003).https://doi.org/10.2139/ssrn.439741Kenneth C. Robinson, Patricia Phillips McDougall Entry barriers and new venture performance: a comparison of universal and contingency approaches, Strategic Management Journal 22, no.6-76-7 (Jan 2001): 659–685.https://doi.org/10.1002/smj.186Matthias R. Greuner, David R. Kamerschen, Peter G. Klein The Competitive Effects of Advertising in the US Automobile Industry, 1970‐94, International Journal of the Economics of Business 7, no.33 (Jul 2010): 245–261.https://doi.org/10.1080/13571510050197177John E. Sneed Earnings Forecasting Models: Adding a Theoretical Foundation for the Selection of Explanatory Variables, Management Research News 19, no.1111 (Nov 1996): 42–57.https://doi.org/10.1108/eb028504Micha Gisser ADVERTISING, CONCENTRATION AND PROFITABILITY IN MANUFACTURING, Economic Inquiry 29, no.11 (Jan 1991): 148–165.https://doi.org/10.1111/j.1465-7295.1991.tb01260.x Lacy Glenn Thomas Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity, The Journal of Law and Economics 32, no.11 (Oct 2015): 163–193.https://doi.org/10.1086/467173N.D Uri, M.B Coate Modeling industry structure and economic performance, Mathematical and Computer Modelling 12, no.1212 (Jan 1989): 1531–1544.https://doi.org/10.1016/0895-7177(89)90330-0Richard Schmalensee Chapter 16 Inter-industry studies of structure and performance, (Jan 1989): 951–1009.https://doi.org/10.1016/S1573-448X(89)02004-2Noel D. Uri A re-examination of the relationship between industry structure and economic performance, Applied Economics 20, no.1010 (May 2006): 1383–1400.https://doi.org/10.1080/00036848800000108Malcom B. Coate, Noel D. Uri A SIMULTANEOUS EQUATIONS APPROACH TO MODELING INDUSTRY STRUCTURE AND ECONOMIC PERFORMANCE, Metroeconomica 39, no.22 (Jun 1988): 181–204.https://doi.org/10.1111/j.1467-999X.1988.tb00875.xMalcolm B. Coate, Noel Uri A simultaneous equations study of research and development intensity, Technological Forecasting and Social Change 31, no.22 (Apr 1987): 131–142.https://doi.org/10.1016/0040-1625(87)90045-XMalcolm B. Coate, Noel Uri A simultaneous equations model of profitability, concentration and marketing expense, Journal of Behavioral Economics 15, no.33 (Sep 1986): 1–15.https://doi.org/10.1016/0090-5720(86)90047-1Malcolm B. Coate Relative market share and profitability, Journal of Behavioral Economics 15, no.1-21-2 (Mar 1986): 41–53.https://doi.org/10.1016/0090-5720(86)90057-4Donald S. Tull, R. Van Wood, Dale Duhan, Tom Gillpatrick, Kim R. Robertson, James G. Helgeson “Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications, Journal of Marketing Research 23, no.11 (Dec 2018): 25–32.https://doi.org/10.1177/002224378602300103J.K. Swales Advertising as an intangible asset: profitability and entry barriers. A comment on Reekie and Bhoyrub, Applied Economics 17, no.44 (Jun 2011): 603–617.https://doi.org/10.1080/13691066.1985.603617Douglas C. West Advertising Expenditures by Industries, International Journal of Advertising 4, no.44 (Mar 2015): 327–339.https://doi.org/10.1080/02650487.1985.11106940Vincent P. Norris The Economic Effects of Advertising: A Review of the Literature, Current Issues and Research in Advertising 7, no.22 (May 2012): 39–134.https://doi.org/10.1080/01633392.1984.10505366W. Duncan Reekie Advertising and Price, International Journal of Advertising 1, no.22 (Mar 2015): 131–141.https://doi.org/10.1080/02650487.1982.11104843W. Duncan Reekie, Pat Bhoyrub Profitability and intangible assets: another look at advertising and entry barriers, Applied Economics 13, no.11 (May 2006): 99–107.https://doi.org/10.1080/00036848100000040HOWARD P. MARVEL FOREIGN TRADE AND DOMESTIC COMPETITION, Economic Inquiry 18, no.11 (Jan 1980): 103–122.https://doi.org/10.1111/j.1465-7295.1980.tb00562.xDouglas F. Greer The economic benefits and costs of trademarks: Lessons for the developing countries, World Development 7, no.77 (Jul 1979): 683–704.https://doi.org/10.1016/0305-750X(79)90081-0Ned McCraine, Martin J. Murray The Pharmaceutical Industry: A Further Study in Corporate Power, International Journal of Health Services 8, no.44 (Jan 1995): 573–588.https://doi.org/10.2190/PV13-4HW5-DYHX-90M4Darral G. Clarke Econometric Measurement of the Duration of Advertising Effect on Sales, Journal of Marketing Research 13, no.44 (Dec 2018): 345–357.https://doi.org/10.1177/002224377601300404" @default.
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