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• W1987446921 abstract "While proponents of corporate social responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as 'strategic CSR' or 'shared value', research is lacking that explores how CSR programmes are integrated in companies. This paper compares CSR initiatives with human resource management (HRM) activities, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR in a US Multinational Corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking." @default.
• W1987446921 created "2016-06-24" @default.
• W1987446921 creator A5082036580 @default.
• W1987446921 date "2013-01-01" @default.
• W1987446921 modified "2023-09-26" @default.
• W1987446921 title "The integration of corporate social responsibility (CSR) initiatives into business activities: can lessons be learnt from gender diversity programmes?" @default.
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• W1987446921 doi "https://doi.org/10.1504/ijbge.2013.057376" @default.
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