Matches in SemOpenAlex for { <https://semopenalex.org/work/W1987578348> ?p ?o ?g. }
Showing items 1 to 56 of
56
with 100 items per page.
- W1987578348 abstract "There are three clear issues facing managers in the technology sector in the 1990s: customer orientation; technology content; and reducing development time of new products. The evidence is increasing that organisations which become market-oriented (that is providing the benefits the consumer wants) will tend to be more profitable than nonmarket-oriented firms (Narver and Slater, 1990). There is evidence, in many markets, that having superior skill at commercialisation is critical for industry leadership. (Nevens et al., 1990). At the same time, technological development is leading to new products and increased modification of existing products. The author describes how this, combined with the pressure to reduced the development time from design through to commercialisation, is leading to organisations that are becoming technology driven." @default.
- W1987578348 created "2016-06-24" @default.
- W1987578348 creator A5037449205 @default.
- W1987578348 date "1996-01-01" @default.
- W1987578348 modified "2023-09-24" @default.
- W1987578348 title "The role of strategic marketing" @default.
- W1987578348 doi "https://doi.org/10.1049/ic:19960990" @default.
- W1987578348 hasPublicationYear "1996" @default.
- W1987578348 type Work @default.
- W1987578348 sameAs 1987578348 @default.
- W1987578348 citedByCount "0" @default.
- W1987578348 crossrefType "proceedings-article" @default.
- W1987578348 hasAuthorship W1987578348A5037449205 @default.
- W1987578348 hasConcept C119008658 @default.
- W1987578348 hasConcept C144133560 @default.
- W1987578348 hasConcept C162324750 @default.
- W1987578348 hasConcept C162853370 @default.
- W1987578348 hasConcept C195534400 @default.
- W1987578348 hasConcept C2779696404 @default.
- W1987578348 hasConcept C34447519 @default.
- W1987578348 hasConcept C40700 @default.
- W1987578348 hasConceptScore W1987578348C119008658 @default.
- W1987578348 hasConceptScore W1987578348C144133560 @default.
- W1987578348 hasConceptScore W1987578348C162324750 @default.
- W1987578348 hasConceptScore W1987578348C162853370 @default.
- W1987578348 hasConceptScore W1987578348C195534400 @default.
- W1987578348 hasConceptScore W1987578348C2779696404 @default.
- W1987578348 hasConceptScore W1987578348C34447519 @default.
- W1987578348 hasConceptScore W1987578348C40700 @default.
- W1987578348 hasLocation W19875783481 @default.
- W1987578348 hasOpenAccess W1987578348 @default.
- W1987578348 hasPrimaryLocation W19875783481 @default.
- W1987578348 hasRelatedWork W1527512872 @default.
- W1987578348 hasRelatedWork W1549320982 @default.
- W1987578348 hasRelatedWork W1561512894 @default.
- W1987578348 hasRelatedWork W1983954846 @default.
- W1987578348 hasRelatedWork W1992006403 @default.
- W1987578348 hasRelatedWork W2036481830 @default.
- W1987578348 hasRelatedWork W2042439616 @default.
- W1987578348 hasRelatedWork W2068271781 @default.
- W1987578348 hasRelatedWork W2084938356 @default.
- W1987578348 hasRelatedWork W2135174072 @default.
- W1987578348 hasRelatedWork W2304825387 @default.
- W1987578348 hasRelatedWork W2315850960 @default.
- W1987578348 hasRelatedWork W2774300044 @default.
- W1987578348 hasRelatedWork W2780988784 @default.
- W1987578348 hasRelatedWork W2787356805 @default.
- W1987578348 hasRelatedWork W2886359011 @default.
- W1987578348 hasRelatedWork W2992098839 @default.
- W1987578348 hasRelatedWork W3135093345 @default.
- W1987578348 hasRelatedWork W3138427993 @default.
- W1987578348 hasRelatedWork W2938036271 @default.
- W1987578348 isParatext "false" @default.
- W1987578348 isRetracted "false" @default.
- W1987578348 magId "1987578348" @default.
- W1987578348 workType "article" @default.