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- W1987859097 abstract "No atual momento em que as questes de ordem social ganham cada vez mais importncia necessrio conhecer as contribuies do marketing social. Existem muitas contradies entre o conceito de marketing social e diferentes terminologias que dificultam o entendimento da disciplina. Assim importante a compreenso das questes conceituais acerca do marketing social, permitindo uma diferenciao entre este e outros conceitos do marketing e sociedade. O trabalho busca compreender como o marketing social se desenvolveu desde sua origem at seu estgio atual e quais so as linhas de pesquisa emergentes e desafios futuros da disciplina.DOI: 10.5585/remark.v13i3.2728" @default.
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- W1987859097 date "2014-08-11" @default.
- W1987859097 modified "2023-09-28" @default.
- W1987859097 title "Marketing Social: Abordagem Histórica e Desafios Contemporâneos" @default.
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- W1987859097 doi "https://doi.org/10.5585/remark.v13i3.2728" @default.
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