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- W1987881898 abstract "Subjects who were classified as high or low on the affect intensity measurement (AIM) scale were exposed to either an emotional or a non-emotional version of a public service advertisement concerning child abuse. The results showed that high A1 subjects engaged in a greater number of spontaneous thoughts (cognitive operations) only when exposed to the emotional advertising appeal; and that cognitive operations which involved personalizing, emotional and globalizing thoughts served as the process through which affect intensity influenced attitude and behavioural intention formation. The implications of these findings for advertising researchers and marketing practitioners are also discussed." @default.
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- W1987881898 date "1996-01-01" @default.
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- W1987881898 title "Do spontaneous thoughts mediate the effect of affect intensity on attitude formation and behavioural intention?" @default.
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- W1987881898 doi "https://doi.org/10.1080/13527269600000002" @default.
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