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- W1987985589 abstract "The ways in which market boundaries are defined and markets structured are reviewed. The basic concepts formulated by economists which underpin much marketing literature are examined and differences between the strategic management and marketing management approaches to boundary definition found in the literature are compared and analysed." @default.
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- W1987985589 date "1990-01-01" @default.
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- W1987985589 title "Theoretical and Practical Issues in the Determination of Market Boundaries" @default.
- W1987985589 doi "https://doi.org/10.1108/eum0000000000600" @default.
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