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• W1988010163 endingPage "60" @default.
• W1988010163 startingPage "43" @default.
• W1988010163 abstract "Recent years have witnessed growing interest in industrial/business-tobusiness (B2B) brands (Lynch and De Chernatony 2007; Michell, King and Reast 2001; Thompson, Knox and Mitchell 1998; Bendixen, Bukasa and Abratt 2004; Mudambi 2002; van Riel, Pahud de Mortanges and Streukens 2005; Taylor, Celuch and Goodwin 2004). Furthermore, there has been increasing interest in company/corporate brands, in general (e.g., Aaker 2004; Balmer 1995, 2001; Balmer and Soenen 1999; De Chernatony 1999, 2001; Gregory 2007; Harris and De Chernatony 2001; Hatch and Schultz 2001, 2003; Ind 1997; Macrae 1999; Roper and Davies 2007; Urde 1999; Wilson 2001), as well as in the B2B context (e.g. Lynch and De Chernatony 2004; Bendixen, Bukasa and Abratt 2004; Mudambi 2002; van Riel, Pahud de Mortanges and Streukens 2005). Also anecdotal evidence suggests that B2B companies have increasingly taken corporate brand management initiatives in recent years." @default.
• W1988010163 created "2016-06-24" @default.
• W1988010163 creator A5058549460 @default.
• W1988010163 creator A5075364648 @default.
• W1988010163 date "2008-03-04" @default.
• W1988010163 modified "2023-10-16" @default.
• W1988010163 title "Significance of corporate brand for business-to-business companies" @default.
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