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- W1988349304 abstract "This article contains a marketing plan that was specifically designed for The Greater Lawrence Mental Health Center in Lawrence, Massachusetts. It is a full service, non-profit mental health facility that employs 85 allied health professionals and serves Lawrence and its neighboring communities. The plan was developed by a marketing consultant, in conjunction with the agency's Executive and Administrative Directors. This article illustrates a format for developing a marketing plan, and includes specific approaches that must be considered. The concepts are generic, and can be applied to similar endeavors undertaken by a comparable agency." @default.
- W1988349304 created "2016-06-24" @default.
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- W1988349304 date "1984-03-19" @default.
- W1988349304 modified "2023-09-26" @default.
- W1988349304 title "Developmental Marketing Strategies for Community Mental Health" @default.
- W1988349304 doi "https://doi.org/10.1300/j026v01n02_06" @default.
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- W1988349304 hasPublicationYear "1984" @default.
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