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- W1988494649 abstract "Abstract Modern education, with special reference to igher education (HE), is far htaken out of the traditional meaning of education. A number of business features have infiltrated these institutions of HE where students assume the place of a customer. In the present business scenario ustomer relationship c management (CRM) technology assumes an important role in managing customers. Therefore a relevant question would be to know whether educational institutions need to implement this technology to manage their constituent relationships. This paper makes an attempt to evaluate studies on commercial features of a modern educational system and then present the findings of a study conducted to know the relevance of CRM Technology in HE. An evaluation is also made to know the awareness of the concept of CRM among the educators. The findings show that the educators’ awareness of CRM strategies is good, of CRM concepts is poor and of practice is average. Further, an overwhelming majority of the respondents felt that CRM is relevant for educational institutions in the present scenario." @default.
- W1988494649 created "2016-06-24" @default.
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- W1988494649 date "2014-11-01" @default.
- W1988494649 modified "2023-09-24" @default.
- W1988494649 title "Need for and Relevance of Customer Relationship Management in Engineering Colleges" @default.
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- W1988494649 doi "https://doi.org/10.7545/ajip.2014.3.2.140" @default.
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