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• W1988600566 abstract "Abstract Commitment is one of the most frequently studied variables in business-to-business relationships and several researchers propose it is the main antecedent of customer loyalty. However, while marketing relationships researchers agree on the importance of the construct, differences remain in its conceptualization and operationalization. This study examines commitment from the customer's perspective, consisting of three components: calculative, affective and normative. Relationships were tested between the three dimensions of commitment and social bonds, trust and satisfaction in the context of professional business services providers and their clients. The results of the model that was tested in Central and Eastern European companies show that affective commitment is the only one of the three components that significantly influences customer loyalty. Trust and social bonds have no significant relation either to normative or to calculative commitment while a relation of overall satisfaction with normative and calculative commitment is negative. The theoretical and managerial implications for the model to assist in the development of appropriate strategies to achieve affective commitment and loyalty in business relationships are discussed." @default.
• W1988600566 created "2016-06-24" @default.
• W1988600566 creator A5025977255 @default.
• W1988600566 creator A5088221528 @default.
• W1988600566 date "2009-10-01" @default.
• W1988600566 modified "2023-10-16" @default.
• W1988600566 title "Antecedents and consequences of commitment in marketing research services: The client's perspective" @default.
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• W1988600566 doi "https://doi.org/10.1016/j.indmarman.2007.10.004" @default.
• W1988600566 hasPublicationYear "2009" @default.
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