FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1988860973> ?p ?o ?g. }

• W1988860973 endingPage "413" @default.
• W1988860973 startingPage "404" @default.
• W1988860973 abstract "Purpose Seeks to provide empirical support for the “brand personality effect”, that is, the direct influence that brand personality will have on a variety of consumer‐driven outcomes. Design/methodology/approach Tests a series of hypotheses using experimental research design with 192 subjects. Findings Support is found for all proposed hypotheses. These findings indicate that brand personality will have a positive influence on product evaluations and that subjects exposed to a brand's personality will have a significantly greater number of brand associations; significantly greater proportion of brand associations; significantly greater unique brand associations; significantly greater proportion of congruent brand associations; and significantly greater proportion of strong brand associations. Practical implications This paper conceptually establishes brand personality and empirically demonstrates the brand personality effect on consumer‐based outcomes. This finding strengthens the brand personality literature and establishes a baseline study for future empirical research. Originality/value Brand personality has received levels of research from academics and practitioners alike, but this research presents the first empirical test of the direct effect of brand personality and how it drives consumer behavior." @default.
• W1988860973 created "2016-06-24" @default.
• W1988860973 creator A5022708379 @default.
• W1988860973 creator A5023181001 @default.
• W1988860973 date "2005-12-01" @default.
• W1988860973 modified "2023-09-27" @default.
• W1988860973 title "An empirical analysis of the brand personality effect" @default.
• W1988860973 cites W1988447536 @default.
• W1988860973 cites W1988523477 @default.
• W1988860973 cites W1998069101 @default.
• W1988860973 cites W2013372156 @default.
• W1988860973 cites W2022164837 @default.
• W1988860973 cites W2025380177 @default.
• W1988860973 cites W2026149024 @default.
• W1988860973 cites W2030672296 @default.
• W1988860973 cites W2052578690 @default.
• W1988860973 cites W2054347393 @default.
• W1988860973 cites W2064292777 @default.
• W1988860973 cites W2066715562 @default.
• W1988860973 cites W2072373633 @default.
• W1988860973 cites W2081833822 @default.
• W1988860973 cites W2092696917 @default.
• W1988860973 cites W2093022235 @default.
• W1988860973 cites W2093661923 @default.
• W1988860973 cites W2131808999 @default.
• W1988860973 cites W2147408766 @default.
• W1988860973 cites W2156022826 @default.
• W1988860973 cites W2318117365 @default.
• W1988860973 cites W2327900779 @default.
• W1988860973 cites W3124394317 @default.
• W1988860973 cites W4234081717 @default.
• W1988860973 cites W4238559129 @default.
• W1988860973 cites W4243262950 @default.
• W1988860973 cites W4245586156 @default.
• W1988860973 cites W4249289173 @default.
• W1988860973 cites W4249442374 @default.
• W1988860973 cites W4254824294 @default.
• W1988860973 cites W4256173697 @default.
• W1988860973 doi "https://doi.org/10.1108/10610420510633350" @default.
• W1988860973 hasPublicationYear "2005" @default.
• W1988860973 type Work @default.
• W1988860973 sameAs 1988860973 @default.
• W1988860973 citedByCount "269" @default.
• W1988860973 countsByYear W19888609732012 @default.
• W1988860973 countsByYear W19888609732013 @default.
• W1988860973 countsByYear W19888609732014 @default.
• W1988860973 countsByYear W19888609732015 @default.
• W1988860973 countsByYear W19888609732016 @default.
• W1988860973 countsByYear W19888609732017 @default.
• W1988860973 countsByYear W19888609732018 @default.
• W1988860973 countsByYear W19888609732019 @default.
• W1988860973 countsByYear W19888609732020 @default.
• W1988860973 countsByYear W19888609732021 @default.
• W1988860973 countsByYear W19888609732022 @default.
• W1988860973 countsByYear W19888609732023 @default.
• W1988860973 crossrefType "journal-article" @default.
• W1988860973 hasAuthorship W1988860973A5022708379 @default.
• W1988860973 hasAuthorship W1988860973A5023181001 @default.
• W1988860973 hasConcept C105795698 @default.
• W1988860973 hasConcept C11012388 @default.
• W1988860973 hasConcept C112698675 @default.
• W1988860973 hasConcept C120936955 @default.
• W1988860973 hasConcept C144133560 @default.
• W1988860973 hasConcept C152455256 @default.
• W1988860973 hasConcept C15744967 @default.
• W1988860973 hasConcept C162853370 @default.
• W1988860973 hasConcept C187288502 @default.
• W1988860973 hasConcept C205971072 @default.
• W1988860973 hasConcept C2524010 @default.
• W1988860973 hasConcept C2776291640 @default.
• W1988860973 hasConcept C2776950860 @default.
• W1988860973 hasConcept C2865642 @default.
• W1988860973 hasConcept C33923547 @default.
• W1988860973 hasConcept C57375061 @default.
• W1988860973 hasConcept C71508700 @default.
• W1988860973 hasConcept C77805123 @default.
• W1988860973 hasConcept C90673727 @default.
• W1988860973 hasConceptScore W1988860973C105795698 @default.
• W1988860973 hasConceptScore W1988860973C11012388 @default.
• W1988860973 hasConceptScore W1988860973C112698675 @default.
• W1988860973 hasConceptScore W1988860973C120936955 @default.
• W1988860973 hasConceptScore W1988860973C144133560 @default.
• W1988860973 hasConceptScore W1988860973C152455256 @default.
• W1988860973 hasConceptScore W1988860973C15744967 @default.
• W1988860973 hasConceptScore W1988860973C162853370 @default.
• W1988860973 hasConceptScore W1988860973C187288502 @default.
• W1988860973 hasConceptScore W1988860973C205971072 @default.
• W1988860973 hasConceptScore W1988860973C2524010 @default.
• W1988860973 hasConceptScore W1988860973C2776291640 @default.
• W1988860973 hasConceptScore W1988860973C2776950860 @default.
• W1988860973 hasConceptScore W1988860973C2865642 @default.
• W1988860973 hasConceptScore W1988860973C33923547 @default.
• W1988860973 hasConceptScore W1988860973C57375061 @default.
• W1988860973 hasConceptScore W1988860973C71508700 @default.
• W1988860973 hasConceptScore W1988860973C77805123 @default.
• W1988860973 hasConceptScore W1988860973C90673727 @default.
• W1988860973 hasIssue "7" @default.
• W1988860973 hasLocation W19888609731 @default.

• next